KNE is a group formed by architects and interior designers, the company has been in the market for over 5 years. Together, they seek to create lasting experiences for a better, sustainable and pleasant world. They are always focused on the future, prepared to meet the demands of a changing world. It is a team formed by people prepared to solve problems and create environments that reflect the vision, culture and values.
The project challenge was to prepare the brand to enter a new phase. We needed to reposition a brand that had been established for years in the market, in order to reach new audiences: upper-class customers who are willing to invest in a large residential or commercial project.
Under a new positioning and a new identity composed of visual elements that breathe modernity, design and minimalism, KNE maintains its essence and the main characteristics acquired throughout its history. The repositioning will allow the company to expand into new markets and consolidate itself as an industry leader.
With a new identity comes a new vision of the future and the search for experiences that engage and celebrate the realization of new stories. The new Visual Identity has traits that reinforce its commitment, self-confidence and solidity in building timeless places with personality.
Its sober colors bring seriousness. The shades of black, gray and white are here associated with formality, elegance, strength. The other elements that were defined seek firmness for the brand's visual language. The entire graphic identity system is simplified to translate visual clarity within the context of the company.
The logo typography was done in a modular grid. Along with all this, there is an icon of a house represented in a minimalist way that was formed with a rotated "K" and with some changes in the positions of the elements. The result is a clean and progressive brand that carries a contemporary, modern and minimalistic structure.
